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The Susan G. Komen Breast Cancer Foundation was started by Nancy Brinker in honor of her sister who had died of the illness. A former model and homecoming queen, Susan Goodman Komen passed away on August 4, 1980 after fighting breast cancer for three years. She was just 36 cubs blue jersey years old. Her sister, Nancy Brinker, had promised her she would do something to help other women with the disease. Susan had apparently died after poorly considered treatment options, and patient education would be a key part of the Komen Foundation's mission. The group was launched in Texas in 1982 by Brinker.

The Susan G. Komen Breast Cancer Foundation is a leading advocacy group in the fight against breast cancer. The Komen Foundation is one of the nation's largest private funders of cubs blue jersey cutting-edge research, which has led to scientific breakthroughs such as the discovery of the BRCA-1 gene. The Komen Foundation promotes awareness of breast cubs blue jersey cancer in the United States and abroad. Komen is a textbook study in cause-related marketing. Marketers of consumer goods ranging from yogurt to cars have launched special promotions to support the Foundation. More than half the group's donations come from the well-known Komen Race for the Cure Series. More than a simple fundraiser, the Series is an educational vehicle to get people active and involved in the cause. Participants are invited to wear pink back signs in honor and memory of loved ones who have fought breast cancer, while survivors are encouraged to celebrate their survival by wearing pink caps and T-shirts. The Komen Foundation also supports public education, screening, treatment, and advocacy.